Illustration by Asakura Kouhei
Illustration by Maxime Roy
Illustration by biciletasemfreio
One Show
My submission to the One Show Young Ones student awards for which I won a gold pencil with my partner, Claire McCorquodale. Following the brief Hewlett Packard gave us, we came up with "Type A" and "Type Z" to juxtapose the differences between two brands, the people who purchase them, and the experience you get out of each. The ads are supposed to urge creatives to use Z by HP products that will help them succeed, not slow them down.